Above the Nav

January 23rd, 2014

The splash page of the future?

This emerging design trend can be characterized by text overlaid on huge faded imagery or massive blocks of a site’s latest and greatest content, all of which appears before the site’s main navigation.

I’m calling this recent design trend above the nav.

Examples in the wild:

rdio
Polygon
Always Creative
Globule Bleu
Mooncamp App
NBA All Stats
Martina Sperl
Snipcart
Mahedine Yahia
Medium posts (Ex: Why are you designing single screens?)
Pretty much any startup website

What do you think of this trend? Good? Bad? With great splash page design comes great user experience responsibility? Chime in below!

Above the Nav » http://t.co/IgdOcJ43a5

— Chris Valleskey (@cvalleskey) January 24, 2014